Simplicity is the ultimate sophistication. Leonardo da Vinci"
"Connect is about bringing together complicated systems in an elegant way" Philip Wilson, COO of Winners Group
Introducing Insight Connect

Insight Connect Lottery API Solution Logo

Insight Connect is a platform to platform solution, and thanks to our architecture, you can use as much or as little as you like.

Introducing Insight Connect, by Winners Group. A lottery betting platform-to-platform solution with record breaking integration times underpinned by a very modern platform.

Bringing our expert risk management services, and our industry leading insurance arrangements, we even offer flexibility your to use your own insurance policy. Everything you need is included, but you can choose to use as little or as much as you like. Everything from our modern bonus and BI tools (using our unique drag and drop segmentation and query tools) is included as well as our very sophisticated syndicate solutions.


“Do you need to use our license and payments? If so, you probably want Insight Play”
Integrations That Make Sense.

Insight Connect

check_circleMature platform, operational for 10+ years
check_circleSimple integration with built for purpose modern API’s
check_circleA la carte functionality –
use as little or as much as you need
check_circleThe only B2B focused lottery betting platform certified in major jurisdictions

Expert Risk Management

check_circleAll prizes underwritten by proper insurers in real time
check_circleExpertise in Risk Management, to safeguard your brand and your business
check_circleThe option to take your own insurance contract, no tie-in to our service

21st Century Technology Partner

check_circleGenuinely scalable, cloud platform
check_circleFlexible integration options for front and back end including Angular apps, iFrames, or a fully managed service
check_circleImpressive product innovation, and unparalleled operational tools

Lottery in a Nutshell

The largest gambling vertical in the world by miles – a $300bn market

How does it work?

check_circleWe match the prizes and draw rules of the official lottery
check_circleA bet is placed on behalf of the player with our insurance company
check_circleIf a player wins, small prizes are paid to the wallet, and larger prizes
are paid to the player directly by the insurance company

Why not sell tickets?

check_circleWe can, and sometimes we do! We have a worldwide network of ticket agents available for operators who choose that method. Sometimes, it also makes commercial sense to purchase tickets, such as with huge billion dollar jackpots. It’s all part of our risk management service.

A simplified way to launch in a $300bn market

check_circleTrusted and disruptive – check insurance validity online
check_circleGlobal – bet on all major worldwide lotteries, fully backed by a Lloyds of London Insurance policy
check_circleDaily – no more waiting, our lotteries take place almost every hour around the world

What is Lottery Betting?

Lottery Betting is where a player makes a bet on the outcome of an official lottery. The player has the same familiar experience, choosing numbers, play days and lucky dips.

Instead of buying a physical ticket (time consuming, expensive and has issues of trust), we place a bet with our insurers for the player for the large prizes, and either we or you pay the smaller prizes from the revenue generated.

An Experience Familiar to


• 32 lotteries, number selection & lucky dips

• For Syndicates, players can choose the number of shares and which syndicate to join!



• Purchases are confirmed instantly & sent directly to the insurers

• Player results are updated as soon as the draw takes place and winnings credited



• Direct payment to the player wallet

• Payments above €1m direct from the insurer to
the customer



• Players can choose to play once, subscribe or pre-play

• Achieve unparalleled retentions Netflix style

An Experience Familiar to

Now with more great ways to play!

Syndicates offer great value to players (usually 49 chances to win per week for around €5) and up to 70% gross profit for the operator.

Single Tickets offer an improved experience in which players take home all their winnings for any one of our 32 worldwide lotteries.

Industry Leading Features

Our drag and drop query builder in action – real-time segmentation responding to user behaviour and previous actions.

The first real bonus system in a lottery platform

Everything from free tickets, buy x get x free, discounts, deposit bonuses to wagering requirements is built right into Insight. Each bonus or promotion has a qualifying action, award and segment giving unseen control and flexibility. We have taken the principles of ecommerce (what consumers would expect) and paired it with the best of the bonus tools available in iGaming.

Our unique drag and drop segmentation and query builder is simple to use and infinitely powerful. Used everywhere from search, to segmentation and BI. Best of all, it is real-time, impressively quick and does not rely on lists so that users can move from segment to segment seamlessly based on their behaviour.
For Insight Connect, we can provide this as a feature even if you have your own platform and bonus system.

A simple, flexible and modular approach to a gambling platform.

Insight Connect at a Glance

HTML5 Website

Use our CMS or integrate to your own

Angular App available to drop-in

SEO and Social Controls

Multiple Languages & Currencies

Segmentation & Personalisation

A/B & Multi-Variate Testing

Responsive or Adaptive Design

Mobile & Tablet

Native (Hybrid) Application available as a library to add to your app

iOS & Android Compatible

Player Account Management (integrated to your own back office or used separately)

Full integration to your own platform

Export & Reporting Capabilities

Full RG controls if required

Intuitive Administration

Full Audit Trail

Compliance (where you’re using our license)

Multi-Jurisdiction Control

Full KYC Capabilities

Brand and Player Level Controls

Compliant with EU AML Regulations

Rules Engine for Managing Risk & Fraud

Fully Editable RG Controls

Payments (when you’re using our license)

Multiple Payment Gateways & Aggregators

A Cashier with integrated A/B and routing tools

Full Integration between Cashier and Wallet

Vast Instrument Data Capture

Intelligent Routing and Automatic Localisation

Bonus & Promotions (can be used as a proxy to your existing bonus system)

Industry Leading Real Time Bonus Engine

Industry Leading Player Segmentation Tool

Pre and Post Wager Bonus

Cash, Product and Ticket Bonus Awards

Wagering Requirements and Co-Efficients

API for Real-Time Player Action Triggers


Industry Leading Real Time Segmentation

Real Time Event Triggers

Progressive Jackpot Entry

Choice of Integrations – use ours, or bring your own

Integration for Email, Push and SMS

Inbound Email handling

Reporting & BI

Industry leading drag and drop query tools

Dashboards Configurable Per User

Scheduled and Real Time Reporting

External Integrations for Modelling

Data Warehouse Facilities